2011 is fully gone, and 2012 has rolled in without missing a beat. The social media marketing industry is growing in leaps and bounds. I often hear people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable if you knew the future social media trends for 2012? How wonderful would it be to know what trends are in store for the coming year? Could you adequately prepare for this rapidly changing industry? In this post, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions become a reality. My predictions are not based on any type of special powers. They are predicated on my industry research, what I read and what I see happening each day in my work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline finished up being longer than I thought it was going to be. I have a knack for spotting social media marketing trends. Which Social Media Marketing firm unfolding at this time. You can profit from what I say or ignore me, the choice is yours. In any event these trends will unfold because the year progresses. So continue reading and heed my advice. Ready your social media marketing campaigns to make the most these trends for 2012 and beyond.
Prediction #1) SOCIAL MEDIA MARKETING Networks and Marketing will continue to grow at an alarming rate.
Last year Facebook grew from around 600 million to 800 million users based on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is said to be in the works of building their own social networking. The adoption rate of small company will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to regulate business hour usage. Second, create a social media marketing plan to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.
Prediction #2) Among the largest players in the social media marketing arena can make a “miss step” in 2012.
I believe that one of the most notable four Social Media Network companies will make a costly mistake causing them to reduce significant market share. At this time several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it almost impossible to communicate with them. Take Facebook, for example. They do not list any contact information apart from a Facebook page. Sure they have lots of help pages. Yes, Facebook includes a blog, plenty of YouTube videos, but provides no contact number where you can call and speak to a human being? They do have a Facebook page it is possible to enter suggestions on, but that’s it. What happens when you get yourself a strange message from Facebook, or you’re having difficulty with your account? You post a note and never get a reply! Twitter and LinkedIn aren’t much better. They don’t list a contact contact number or address either. However, I’ve found that they do answer your email and posted messages, although it sometimes takes given that seven days to acquire a reply.
In my opinion, of the very best three social media marketing companies, LinkedIn provides the best service. Google is new in this game. It’s not as an easy task to lump them in with the rest of the social media marketing giants yet. However, I could tell you that Google includes a notoriously poor customer support reputation. It has been my experience with Google that the quality of service you receive depends on the person you obtain on the phone. The good news is that you can get someone on the telephone! Google does list contact numbers. My advice to any business is easy, be ready to make changes to your social media marketing campaign if you need to. Furthermore, if you’re using any of the top four social media marketing services, make a backup of your data. This is if you happen to decide to make “the switch” and ditch one of these brilliant players.
Prediction #3) Google+ can be one of the top 3, in the social network arena by the end of 2012.
I know I’m going from a limb here, but I really believe this is inevitable. Google’s share size and current customer base will allow Google+ to cultivate at a much faster pace than other social media marketing sites. The exact number of Gmail users isn’t public, but we do know that it is huge! I have read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate the usage of these properties into their social networking. This adds value with their social network. Add to this, the point that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also been able to produce a social-networking product that is easy to use, internet search engine friendly and innovative. These qualities’ have made them the web leader they are today. I’m not sure that they can keep this frantic pace forever, but for 2012, it is a done deal. My advice for you is to review where you are spending your advertising money and see if it seems sensible using the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to create a Gmail and Google+ account. In the event that you already have a Gmail account, this can only take you about five minutes. The bonus here is you can also set up a Google+ Brand page with out a lot of fuss.
